Insan Nurjaman

Product Designer & Builder

Available to work

I’m Insan. I design and build digital products that make complex things easier. Whether I’m working with a team or shipping something of my own, I care about solving real problems and creating experiences people enjoy using.

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GitHub Contributions

211 contributions in 365 days

@insannurjaman

Scroll for earlier months.

Nov 11, 2025 – Nov 10, 2026LessMore

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Trusted design partner for companies worldwide

Saphyte

Selected Work

A snapshot of product outcomes across mobile discovery, onboarding, and verification workflows.

HaloDish mobile interfaces showing a points wallet, halal restaurant discovery in Osaka, and product details against a blue sky and green landscape

Designing HaloDish for Halal Food Discovery in Japan

I designed the iOS and Android experience for finding halal restaurants and prayer spaces and checking packaged ingredients. I also designed and built the landing page, which saw a reported 1,296% increase in visitor-to-user conversion.

Three Tokopedia mobile verification screens showing notification guidance, a notification bell, and an in-app login notification against white clouds and pink walls

6,000 Fewer SMS OTP Requests per Month at Tokopedia

I redesigned the sign-in instructions and used animation to show users where to find the verification request in the Tokopedia app. The project reported about 6,000 fewer unnecessary SMS requests per month and estimated monthly savings of Rp2.1 million.

AccelByte Gaming Services studio home with Byte Wars onboarding, game setup, usage, and multiplayer server guidance on a green landscape

From First Login to Game Setup at AccelByte

I designed guided onboarding, a homepage that points studios toward game setup, and clearer free-trial guidance. The project reported a 25% increase in registered-to-active studio conversion.

Redesigning Identity Verification for Saphyte Clients and Reviewers

I redesigned how clients submit documents, understand rejections, and replace files, while giving reviewers the context to make a decision. Reported KYC Accept-button clicks rose from 507 to 2,265 between May and June 2026.

Results are reported in my resume and project notes. The linked case studies document the evidence and its limits.

Shipped Products

Beyond design, I build and launch my own products. Here are a few you can use today.

Pixel Round

A Figma plugin I built to round decimal values across layers, frames, text, and components for cleaner handoff.

UIQA

An open-source CLI and GitHub Action I built to flag recurring UX issues in frontend code before merge.

antiflex/ui documentation homepage with the Less flex. More function. headline, component code, and a live project form on a blue geometric background

7+ years of designing, building, and shipping digital products.

From working with cross-functional teams to building products of my own, I focus on turning ideas into useful experiences.

UI/UX Designer Saphyte
May 2025 – Oct 2026
Remote, Full-time
Designed KYC, withdrawals, payments, and commission workflows. KYC Accept clicks rose from 507 to 2,265 after the redesign, and I simplified the E-Afghans passport application from 9 steps to 6.
Product Designer AccelByte
Jan 2023 – May 2025
Remote, Full-time
Designed guided onboarding and free trials, contributing to a 25% increase in registered-to-active studio conversion. Self-service billing and reusable components helped improve paid studio conversion by 19%.
UI Designer Ruangguru
Jan 2022 – Nov 2022
Remote, Full-time
Improved UI consistency by refining design system components, testing high-fidelity designs with users, and working with engineers on implementation.
Product Designer Tokopedia
Mar 2021 – Dec 2021
Remote, Full-time
Improved OTP verification success by about 4%, cut 6,000 unnecessary SMS requests per month, and saved about Rp2.1 million in monthly costs.
Founding Product Designer Eftax Co., Ltd.
Sep 2019 – Mar 2021
Remote, Freelance
Designed and built the HaloDish landing page, contributing to a 1,296% increase in user acquisition conversion.

Testimonials

“Insan has excellent communication skills and always articulates his design decisions with clarity and confidence.”
Read full recommendationClose full recommendation from Adi Ritonga
Insan is one of those rare designers who consistently performs beyond expectations, not just in my view, but also unanimously acknowledged by his team. Throughout our time working together, he collaborated closely with engineers, QA, and PMs on a daily basis, making him an essential part of cross-functional execution. He led critical improvements across AccelByte Gaming Services, especially in self-service features like Billing and Usage, the Pricing page, Pricing calculator, Homepage, and many more.
Insan has excellent communication skills and always articulates his design decisions with clarity and confidence. He’s also a strong partner in brainstorming, often bringing fresh perspectives to the table.
Beyond design, he proactively provides feedback and continuously improves team workflows and communication, helping everyone collaborate more effectively. A truly valuable team member!
LinkedIn recommendation · April 15, 2025
Profile title in supplied source: Senior UI/UX Designer @ AccelByte
Adi Ritonga
Senior UI/UX Designer · AccelByte
Managed Insan directly
“He’s not only a reliable UX/UI designer but also someone who always brings a positive and collaborative spirit to the team.”
Read full recommendationClose full recommendation from Sawarin Sriyathep
I had a great experience working with Insan on various projects. He’s not only a reliable UX/UI designer but also someone who always brings a positive and collaborative spirit to the team.
What I appreciated most is how he really listens to the business needs, turning complex ideas into a user-friendly designs. His willingness to work across teams made it easy to push projects forward smoothly.
I also admire how open he is to feedback and how much he supports the people around him. Any team would be lucky to have Insan on board, both as a designer and as a teammate.
LinkedIn recommendation · July 15, 2025
Profile title in supplied source: Admin and Operation Manager @Hutzper
Sawarin Sriyathep
Admin and Operation Manager · Hutzper
Worked on the same team
“Another point, Insan never stop learning. He listen to feedbacks and always work to improve himself. I believe Insan will go far in his career.”
Read full recommendationClose full recommendation from Bonie Rimba Celebica
What I like about Insan is that he always being critical in every project that he handled. He shown that a UI designer is not only contributed to all the visual stuff.
Another point, Insan never stop learning. He listen to feedbacks and always work to improve himself. I believe Insan will go far in his career.
LinkedIn recommendation · November 21, 2022
Profile title in supplied source: Product Design Lead at Ruangguru
Bonie Rimba Celebica
Product Design Lead · Ruangguru
Managed Insan directly
“I endorse Insan’s ability to clarify unsettled product requirements, define the use cases, create a good experience based on user needs…”
Read full recommendationClose full recommendation from Utari Ambarwati
During Tokopedia Product Design Academy program that had been running for 9 months (April - December 2021). As his mentor, I found him to be consistently growing, a fast learner, a highly initiative, and an independent UI Designer. He tackled all assigned tasks with dedication and smiles.
Insan's first project was helping User Account Tribe for 3 months. His communication, UI explorations and animations really helped the team to get things done. The special thing was he also did proper competitive research and validated his design to users independently while his main job as UI Designer was to visualize the product. In the next 3 months till the end of the program, Insan was in charge of IT Enterprise Tribe handling projects that related to Finance and Campaign/Advertising Solutions. Here, Insan was facing more challenges: more stakeholders, unsettled business and product requirements, and handling end-to-end processes (UX, UI, UT, Design Handoff to Developers, QA Design before release, Iterations). With a little guidance and feedback, he made it quite well. What I like about him, he was open to any feedback, passionate to learn things, collaborative and those good things reflected in his visual design output, neat documentation, and effective collaboration.
I endorse Insan’s ability to clarify unsettled product requirements, define the use cases, create a good experience based on user needs, make clear and creative illustration and animation, validate the design, detail-oriented, explorative, which was also supported by his great soft skills. I believe that Insan will be a good team player and make impacts in his future company.
LinkedIn recommendation · January 5, 2022
Profile title in supplied source: Senior Product Designer, Bytedance Tokopedia
Utari Ambarwati
Senior Product Designer · Tokopedia
Mentor, as described in the recommendation
“Insan is the most humble and responsible person i have worked together.”
Read full recommendationClose full recommendation from Galuh Akhdandika
Insan is the most humble and responsible person i have worked together. Insan is a really skillfull person that have a lot of skill set. Insan have a great critical thinking, good on decision making, and also easy to work together with him. he also have a good communication and good at to motivation his team mate to push their in to the maximum capability. he's also a supportive friend. i truely recommended insan to be you partner, and i guarantee you he will not make dissapointed
LinkedIn recommendation · December 25, 2021
Profile title in supplied source: Sr. Product Designer at Grab
Galuh Akhdandika
Sr. Product Designer · Grab
“Insan is hardworker person that would give best effort into his works.”
Read full recommendationClose full recommendation from Annisa Salamah
Insan is hardworker person that would give best effort into his works. He's very friendly as a friend and also reliable as a teammates. He is a high tech person and have knowledge about IT such as developing Android applications and have knowledge about designing applications or websites.
LinkedIn recommendation · February 2, 2021
Profile title in supplied source: Software Development Engineer in Test (SDET) at OLX Indonesia
Annisa Salamah
SDET · OLX Indonesia
Worked on the same team
“Insan is a good person, creative and high intelligent. It is very pleasant working with insan, he has a high responsibility and high care for each other’s.”
Read full recommendationClose full recommendation from Gita Mutiara Fathony
Insan is a good person, creative and high intelligent. It is very pleasant working with insan, he has a high responsibility and high care for each other’s.
LinkedIn recommendation · September 9, 2020
Profile title in supplied source: Asisten Pembangunan dan Umum Kota Madiun
Gita Mutiara Fathony
Asisten Pembangunan dan Umum · Kota Madiun
Worked on the same team
“Insan as the UX Designer is always giving his best to the design. He has a willingness to learn and grow, the improvement is amazing.”
Read full recommendationClose full recommendation from Yahya Sahaja
Insan as the UX Designer is always giving his best to the design. He has a willingness to learn and grow, the improvement is amazing. The design he made always amazed me, it's like doing magic I think. And working with him is fun, yap, I feel a nice culture and environment to work with him.
LinkedIn recommendation · September 8, 2020
Profile title in supplied source: Engineering Manager at Bukalapak / LapakGaming
Yahya Sahaja
Engineering Manager · Bukalapak / LapakGaming
Worked on the same team

Excerpts from received LinkedIn recommendations. Roles are shown as supplied.