Mobile Product Design

Discovery, daily tasks, and critical journeys designed around the way people use their phones.

2 work items

eftax Co., Ltd.

Problem: Finding a place, inspecting a product, and checking an ingredient photo are different tasks. The challenge is connecting them without making dietary information look more certain than its evidence.
My contribution: Product Designer. The documented work covers mobile discovery, filters and details, photo-check guidance, result states, points and purchase flows, and account destinations.
Outcome: Published on iOS and Android by eftax Co., Ltd. I also report a 1,296% increase in user-acquisition conversion from HaloDish landing-page design and implementation.

Tokopedia

Problem: People expected a device notification and missed the OTP inside the Tokopedia app.
My contribution: As UI Designer, I researched the confusion and designed the instructions, illustration, motion, and flow prototype.
Outcome: I report about 4% higher success, 6,000 fewer wasted requests each month, and Rp2.1 million in monthly savings.